iSportconnect Masterclass presented by Populous

Tuesday 7 October, 2014.

Media release – new workshop guests

Top Class Panel Assembles for Stadia Hospitality Masterclass

iSportconnect and Populous today announced that three more industry leaders in hospitality have joined the upcoming Stadia Hospitality Masterclass, to be held at Emirates Stadium on Tuesday, 7 October.

Alistair Spiers from Paris Saint-Germain (PSG), Felicity Black-Roberts of Starwoods Hotel & Resorts and Paul De Keerle, from Federation Francaise de Rugby (FFR) will join with Charles Allen from Arsenal, Steve Brice from AEG and Bill Mannarelli from Barcelona to workshop new ways to provide fantastic event experiences within stadia and arenas for everyone from general admission fans through to corporate and member hospitality offerings.

Michael Cunnah, Chairman of iSportconnect, said: “We are delighted to welcome Alistair, Felicity and Paul onto the panel for the Stadium Masterclass. We look forward to getting their views on trends in stadia hospitality and what the future holds for this sector.”

The exclusive, invitation only Masterclass series, is a unique gathering giving top level executives the chance to learn from each other, hear industry insight based on pre-submitted questions, join in on group debates and network in a relaxed environment.

Felicity Black-Roberts has over 20 years’ experience in the hospitality industry and started at Starwood Hotels & Resorts Worldwide in 2012 as Senior Director of Acquisitions & Development, EAME. In her current position, Felicity heads up the Western European Acquisitions and Development team at Starwood.

As Director of Hospitality at PSG, Alistair Spiers is leading a project to revolutionise the VIP products at Parc des Princes. With 16 years’ experience in the sports industry his role at PSG follows the successful implementation the Club Wembley premium seat license programme prior to the opening of the national stadium, as well as the transformation of the matchday hospitality and non-matchday conference and events offers at Tottenham Hotspur F.C.

Paul De Keerle is Director of Finances and Administration with Federation Francaise de Rugby, and has been a senior leader with the organisation for 17 years across key areas of the business from IT, to accounting and ticketing. Paul is leading their Grand Stade project.  The project will create a ‘citadel’ stadium for French rugby as well as a new venue for conventions, concerts and a broad range of sports events given its multi-purpose design.

Under the leadership of architects Rod Sheard, Nicholas Reynolds, Christopher Lee, Ben Vickery and Mike Trice, Populous has earned a global reputation for sports and entertainment architecture. Their expertise is based on knowing the clients’ business, allowing Populous to design new ways of generating long term revenue and providing amazing experiences for millions of fans.

“Populous designs the places where millions unite,” Senior Principal Rod Sheard said.

The iSportconnect Masterclass will be held at Emirates Stadium and will include the opportunity for short tours prior to the Panel session.

To register your interest, please contact: sylvia-line@isportconnect.com

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