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  • Made to Measure

    The sightline calculation is central to how stadia are designed. The C value is the only real objective value the industry has to judge, design (and regulate) how well a person can see an event. As part of Populous R&D fellowship, Michael…

  • No Logo? No Problem

    In 2006, the mayor of São Paulo mayor banned the use of outdoor advertising, including billboards and transit. Initially, the business community was alarmed, and worried that there would be millions in lost revenue and tens of thousands of lost jobs. But a 2011 study showed…

  • Augmented Reality in Sports

    We are seeing a lot of cutting edge technologies weaving into the forefront of the sport venue business.  Augmented reality is an interesting frontier which continues to provoke ones imagination as to the application into the live experience we embellish. It is intriguing to consider the possibilites that the athletes can ultimately…

  • Designing A Great Place

    It’s about more than designing a great place.
    It’s about designing the moments and the experiences within that place.
    It’s an expertise honed over three decades, one started because of an intuition that fans deserved better than the cookie-cutter ballparks of the day. The…