Chris Hardie

  • Graphics / Branding
  • Brisbane

“It was the Under 19 Australian Volleyball titles and it was a tough game against tournament favourites South Australia. Our outside hitter, and captain, had 5 spikes in a row blocked. On regrouping for the next rally and now 5 points behind, he told the setter to not set him but me. The serve came over, pass to the setter and then a set wide for me to put away. The blockers followed our captain inside which left the line open for me to spike (with a fair degree of venom) the winner. We came back and won that set but lost the match in an epic 3.5 hour five set battle. Being part of team that relied on each other, never gave up and for one moment hitting a winner that turned the game for us, was a great moment.”

Prior to joining Populous in 2009, Chris worked on a wide range of graphic design, advertising and brand development projects for local and national organisations across a diverse range of industry sectors including education, commercial and retail.

With over 16 years experience in the development and application of brand strategies, Chris has an extensive insight into the importance of clear, concise and effective communication.

In addition to external projects, Chris is involved in the global on-going development of the Populous identity as well as the design of numerous marketing publications and architectural submissions.

Chris is currently working on the wayfinding program and brand integration on the new Gold Coast Stadium. This is a challenging project that combines the development of strategies necessary for efficient wayfinding balanced with the marketing and branding needs of the new Gold Coast AFL team. He is also overseeing the final stages of the implementation of the wayfinding program on the Eden Park redevelopment for the 2011 Rugby World Cup.

“It was the Under 19 Australian Volleyball titles and it was a tough game against tournament favourites South Australia. Our outside hitter, and captain, had 5 spikes in a row blocked. On regrouping for the next rally and now 5 points behind, he told the setter to not set him but me. The serve came over, pass to the setter and then a set wide for me to put away. The blockers followed our captain inside which left the line open for me to spike (with a fair degree of venom) the winner. We came back and won Read More »

Work

Simonds Stadium

  • South Geelong
  • 2014