CHALLENGE. Olympique Lyonnais needed a clear, distinctive wayfinding and signage strategy for their new 59,186-capacity stadium that would be evocative of the club’s unique identity. With a venue of this scale, the design had to allow visitors the freedom to enjoy the atmosphere of the stadium, without being troubled by navigational concerns.
INNOVATION. Olympique Lyonnais’ visual identity was integral to the design strategy. The overarching approach was to use big signs that could either be painted directly onto target functions or, where necessary, integrated within the surroundings. The color palette for the Parc was chosen for functionality and contrast, with a gesture to the team’s colors of red, white and blue. Entrances are signalled by illuminated blades that taper into the mass of the building, echoing the geometry of the huge roof to form a link between the canopy and the stadium facade.
IMPACT. The directional system devised by Populous Activate has simplified a variety of complex journeys from various entry points and transport hubs outside the stadium. The project picked up a Merit Award for Wayfinding at the 2016 SEGD Global Design Awards. Commenting on the design, the jury said, “This project exemplifies the manner in which a large sports venue can be used for multiple sports and customized to reflect the individual character of any event.”