Soccer is a game steeped in tradition; a game that is shaped by the energy of the fans and their pure passion for the game. It’s an atmosphere that is made by the fans – by the chants echoing from the packed supporters stands, by the sheer focus these fans display and by the culture they create. A soccer stadium is the home for this incredible energy. It’s a place to tell the story of a brand, a team and a city through design. It’s an opportunity to create something that is far more than a symbolic home. It’s an opportunity to connect fans and players alike to an experience that is bigger than themselves. It’s an opportunity to make the stadium a central figure in the story your team has to tell. At Populous, we have a singular understanding of soccer design and what it means to create spaces for some of the most passionate fans in the world. Populous also has the experience of more than 75 global soccer stadia, including iconic projects for the MLS, English Premier League, Liga MX and Ligue 1, and more than 2,000 additional sports projects in our 30 year history.