You’re on Deck 2013

Get in the Game and Expand Your Brand

You're on Deck Logo

Presented by Populous

If you are interested in exploring avenues for financial partnerships that will get your project off the ground and ways to make your ballpark uniquely yours I encourage you to attend You’re on Deck: Get in the Game and Expand Your Brand.  Presented by Populous, the session will feature speakers covering topics on how to find the financial wild card for your ballpark development and the benefits of leveraging its brand identity.
Invitation from Minor League Baseball President and Chief Executive Officer, Pat O’Conner




Sunday, December 8, 2013  5-8pm
Southern Hemisphere Ballroom I (Dolphin Resort)
Orlando, Florida


To sign up or for more information, please email Sarah Cantwell by November 18.



5:00 – 7:00pm

Presentations and Discussion

7:00 – 8:00pm

Happy Hour
drinks and appetizers




Rich Neumann

Vice President — Major Accounts
Brailsford & Dunlavey

Rich has over 25 years of experience in the sports administration and facility management field with a special expertise in company start up, team building, and new business development.  He joined B&D after 12 years with Los Angeles- and New York-based Mandalay Sports Entertainment and Mandalay Baseball Properties.  As B&D’s first vice president for major accounts, he focuses on business development activities for major implementation assignments, leveraging project executives and marketing staff by cultivating relationships around targeted opportunities.

At Mandalay, Rich was responsible for the company’s expansion efforts as its representative in markets where professional baseball franchises were identified as candidates for acquisition or management contracts.  He was responsible for conducting extensive due diligence with the ownership groups of these targeted teams, as well as engaging the appropriate government officials and private sector executives in discussions leading to negotiating new ballpark development or renovation projects.

Rich has successfully negotiated millions of dollars in major category, national, and regional corporate sponsorships; private suite and premium seating sales; and naming rights agreements.  In addition, he was a principal in the ownership group of two professional sports franchises and the 16,000-seat arena in which they played.  He also has consulted with major corporations and non-profit entities in the areas of sports, entertainment, and special event marketing and sponsorships sales.

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Bill Mykins

Vice President, Brailsford & Dunlavey

Bill Mykins has over 25 years of experience planning and developing sports & entertainment facilities.  He trained as an architect and began his career at Populous where he gained an in-depth understanding of stadia design.  His work at Populous was focused on MLB and Minor League Baseball ballpark design, including playing a significant role in the development of Coors Field.  Following Coors Field and seeking a better understanding of the construction side of the business, Mykins joined Barton Malow where he served as senior project manager on a number of sports facilities such as PNC Park and Gillette Stadium, among others.  At Barton Malow, Bill was involved in all aspects of project implementation – from pre-construction through closeout, and developed a specialization in design-build delivery and risk management.  In 2005, lured by the opportunity to be involved in the Nationals Park project, Mykins joined the program management firm Brailsford & Dunlavey.  At Brailsford & Dunlavey, Bill currently serves as Vice President and leads B&D VENUES, a specialized practice group focused solely on planning and developing sports facilities.  Through his experience as architect, builder, planner and owner’s representative, Bill has developed a unique skill set and perspective of the sports & entertainment industry that he leverages to maximize value for his clients.


Bruce Baldwin

President, Pensacola Blue Wahoos

Bruce Baldwin assumed the role of President of Northwest Florida Professional Baseball in August of 2011 after a 28-year stint with the Atlanta Braves organization. Most recently he served as the Senior Advisor to the Braves beginning in January 2010 after 27 years as a General Manager within the organization. Baldwin’s tenure with the Atlanta Braves began in Pulaski, VA, and included stays in Savannah, GA and Greenville, SC before stopping in Richmond, VA where he spent the majority of his career. After 22 years in Richmond, Baldwin moved the team south to Gwinnett County, a suburb of Atlanta, GA, to serve as the General Manager for the Gwinnett Braves.

Having spent over 30 years in the sports and entertainment business, Baldwin has a diverse portfolio that includes experience in promotion, management and marketing. From Sports Information Director, General Manager, and Executive Director of Minor Leagues for Atlanta, Baldwin has been responsible for the planning and production of concerts, road shows, professional sports events and exhibitions across the United States.

Among his accomplishments, Baldwin has managed the construction of several sports facilities, including the Gwinnett Braves ballpark in metro-Atlanta, and most recently, the Cincinnati Reds AA ball park in Pensacola, Florida. With only nine months from groundbreaking to Opening Day for the Braves Triple-A Affiliate, Baldwin led the organization’s efforts to plan, construct and successfully open the $60 million dollar state-of-the-art facility.  And if that wasn’t enough, Baldwin had 8 days to open $18 million Community Maritime Park, in Pensacola.

Baldwin has received numerous accolades during his career, including Southern League Executive of the Year (1984, 2013), International League Executive of the Year (1989), The Sporting News’ Baseball Executive of the Year (1984), the Bob Freitas Award (1993), and the John H. Johnson President’s Trophy (1997). A two-time recipient of The MacPhail Award, Baldwin is widely recognized for his creative ideas and business successes in the sports industry.

He currently lives in Pensacola Beach, FL.

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Jason Thompson

Regional Vice President, Brailsford & Dunlavey

Jason Thompson’s professional training and experience is concentrated in architectural design, urban and regional planning, public financing mechanisms, and large-scale capital program management. At Brailsford & Dunlavey, Jason has utilized his understanding of public-private partnerships and modern planning principles to assist in the cooperative and responsible planning of sports facilities for major and minor league teams, development authorities, and municipalities. He manages much of the firm’s sports/civic facility projects and has developed an expertise in managing the design of public assembly facilities to maximize marketability, operational performance, and positive contribution to the surrounding urban environment within the parameters of pragmatic budgeting, cost estimating, and constructability. He is a member of the International Economic Development Council, the National Trust for Historic Preservation, the Society for American Baseball Research Ballparks Committee, and the Association of Luxury Suite Directors.


With support from: