2012 Sports Business Journal Intersport Activation Summit

In May, Brian Mirakian will take part on a panel with some of the US’ top consumer brands to discuss naming rights activation concepts at the 2012 Sports Business Journal Intersport Activation Summit.

The inaugural Intersport Activation Summit will look closely at the next wave of sponsorship activation and event marketing. The speaker faculty will feature many of today’s most forward-thinking sports marketers who will examine the key elements of next-gen sponsorship execution — social media, experiential marketing, programming, digital, retail and live events.

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