How Stadiums and Events contribute to civic identity and branding

Chris Paterson, Populous Principal with over 15 years experience as an architect, and has led a number of high profile sports projects presented at the 2013 Asia Pacific Venue Industry Congress at Crown in Perth.

People today choose the cities they want to live in – they want opportunity, lifestyle, cleanliness, connectedness, good looks and excitement. Stadiums and events are powerful tools to help cities stay ahead, forming positive connections and keeping life interesting.

Drawing on his experience in designing stadia in Australia and New Zealand and his recent experiences at the XLVII SuperBowl, Chris Paterson will discuss the key factors in designing great civic architecture, attracting major events and the importance of a sustainable legacy.

Populous has unprecedented expertise in the event world. The firm has designed major pieces of event infrastructure, such as the main stadiums for the London 2012 Olympic Games and the 2000 Sydney Olympics, valuable regional stadia including Christchurch’s AMI Stadium and the Gold Coast’s Metricon Stadium, and have guided hundreds of events all over the world including the London Olympics and the NFL Superbowl.

1 Comment

  1. Would love to see this but I’m in Sydney 🙁

    June 4, 2013

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