Food & Beverage Strategy

Historically, food stands were located as an afterthought, in spaces that weren’t being used by a venue for anything else. At Populous, we have always considered F&B in our designs. Even so, its significance has grown and grown. Improving the hospitality offerings means that fans come to eat and drink at the venue rather than on the high street, which increases dwell time and boosts revenue.

To maximize this opportunity, Populous has brought something new to the sector — a specialized F&B design service that can be employed at the earliest stages of a project, integrated within the architectural design itself. 

Perhaps more than in any other area, local knowledge plays a huge part in deploying an effective F&B strategy. Food is uniquely tied to culture and, as a global practice, we’re able to guide design decisions based on our decades of experience working in a wide variety of territories around the world. Sometimes it’s the little things, like knowing that the eKiosks popular in Europe won’t necessarily be accepted in the Middle East, where a personal touch is preferred.