The Ripple Effect Realized

Anchoring a 27-acre mixed-use development, Fiserv Forum acts as a brand new catalyst to downtown Milwaukee’s continued renaissance. From urban design features like an expansive entry plaza to unrivaled amenities like a Panorama Club, the arena has quickly become the crown jewel of the Milwaukee Bucks, the Marquette men’s basketball team and the city of Milwaukee. Learn more about its ripple effect below.

*All photography courtesy of Milwaukee Bucks


Fiserv Forum will be a magnet – a centerpiece of activity, of density. It will be a place of pride for the city of Milwaukee.

Peter Feigin / President, Milwaukee Bucks
  • 9,000
    Zinc Panels
  • 724k
    Square Feet
  • $524m
    Project Cost
  • Silver
    LEED Certification
  • 5
    Suite Types

What Others Are Saying

The punctuating design feature of a brand-new arena in downtown Milwaukee comes from weathered zinc. But expect plenty more than a Milwaukee-themed design as the new arena hosts its grand-opening event.

There’s a phrase Peter Feigin keeps using as he talks about Fiserv Forum, the gleaming new arena that will serve as the home of the Milwaukee Bucks starting this season: “Best in class.”