Global Merit Awards for Populous Activate
June 13, 2016
Populous are delighted to announce that Populous Activate received two Merit Awards in the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, announced on Saturday, 11th June, 2016.
The World Architecture Festival (WAF) London design was awarded in the Exhibition category, whilst Parc Olympique Lyonnais was recognised in the Wayfinding Category. With a dedicated team of designers, Populous Activate specialise in creating innovative spaces and experiences where people love to be together.
WAF London attracted over 500 attendees in June 2015, with high-profile, global media coverage across the event. The centrepiece of the design utilised the brand form of the WAF ‘W’, inspired by the Eames’ House of Cards; an architectural structure was created out of 101 pieces of honeycomb card, bringing to life the identity of the World Architecture Festival brand.
Since opening in January 2016, Parc Olympique Lyonnais has quickly been adopted by its team and home fans, as well as hosting a vast array of international events in its first 6 months. From the European Rugby Cup Finals to UEFA Euro 2016 matches and concerts by global stars including Will.I.Am and Rhianna, Populous Activate’s wayfinding strategy has provided clear, bespoke wayfinding within a cutting-edge stadium design setting.
Simon Borg, Associate Principal leading Populous Activate in London said “This is a fantastic result for two great projects which demonstrate very different scales and roles for the Populous Activate team. From our first project in France for a 60,000 capacity stadium, to a creative branding solution for an internationally-renowned architecture festival, we’re over the moon that both have been recognised by SEGD.”
Nicholas Reynolds, Senior Principal and a Director of Populous in London said, “This is great news for the Activate team. It’s always great to be recognised by your peers, but the fact that both projects have been so successful with their respective clients and visitors speaks volumes of the team’s work.”