Jaguars & Populous Unveil Vision for Mixed-Use Redevelopment of Historic Shipyards District in Jacksonville

February 18, 2015

Shad Khan, owner of the Jacksonville Jaguars, and Populous Principal Ben Stindt unveiled the vision for a mixed-use redevelopment of the historic Shipyards district in Jacksonville during the annual State of the Franchise Address February 17th.

The team envisions “a vibrant public space that links the sports complex to Jacksonville’s downtown.” As the Florida Union-Times outlined “There were shops and restaurants anchored by a palatial riverfront walk, complete with plans for a pedestrian bridge and Jaguars’ indoor practice facility, all designed by Kansas City-based architectural firm, Populous.”

Alan Verlander, executive director of the Jacksonville Sports Council noted “It’d be a destination point for people that live here. It’s that missing ingredient of what we need to connect downtown… it’s a plan that could change the course of the history of Jacksonville in a huge way.” The district is seen as a monumental opportunity to connect the city’s anchor buildings and create a compelling framework for mixed-use development that will unite, engage and activate the city. Complete with space to live, work, stay and play, the Jaguars envision a destination that Shad Khan noted in his address could become as iconic of a development for Jacksonville as the Opera House is for Sydney.

Populous assisted with conceptual designs for the development. The firm has played a role in designing and planning some of the most iconic international destinations, events and districts – including the North Shore development in Pittsburgh; the new Sydney International Convention Centre and Darling Harbour Live in Sydney; and Olympic Parks in cities like London and Sochi – all of which have become powerful illustrations of the impact anchor buildings have on future development. To read more from the Jaguars, visit or click here to view the full announcement and address.


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