The New York Times: Stadiums Try Video Games and Surfing

“The traditional arena was fundamentally designed around a static in-seat experience,” Mr. Mirakian said. “But the behavioral patterns for this next-generation visitor are dramatically different — they want to come into the building and have the ability to choose their own adventure.”

Read The New York Times’ full coverage of the latest venue design trends, including an interview with Populous Brand Activation Director Brian Mirakian.