Marketing Strategy Director, Principal / Kansas City
Gina Leo Stingley is Marketing Director for the Americas at Populous, the world’s leading design firm dedicated exclusively to creating environments that draw people and communities together for unforgettable experiences.
She has 16 years of business-to-business marketing experience in the architecture and health care information technology industries, the last 12 of which have been with Populous. As marketing director, Gina manages a multi-million dollar marketing budget for the firm’s design efforts throughout the Americas, focusing on strategic planning, business development and firm growth.
In 2009, Gina helped guide strategy, implementation and adoption of Populous’ brand change from HOK Sport Venue Event; she continues to manage the rollout of the new brand including message development and strategic positioning. Gina also provides ongoing public and community relations counsel for the firm’s professional, collegiate and civic clients, having placed stories in such outlets as the Wall Street Journal, USA Today, Fast Company and Sports Business Journal.
Most recently, Gina has led efforts in Populous’ strategic partnership with Nielsen Sports, helping Populous clients make smarter decisions through data-driven design.