Graphic Designer / London
Becca is a Graphic Designer with Populous Activate. She specialises in branding but over the years her work has also taken the form of typography, photography and illustration. She is fascinated with exploring why people make decisions and react to stimuli in certain ways and how design can be used to influence these behaviours.
Within the Populous Activate team, Becca focuses on brand activation, bringing brands to life and enabling users to connect with them in innovative ways in a stadium/arena environment. She also provides editorial and typographic content for various projects.