Brian Mirakian

  • Populous Activate Director / Senior Principal
  • Kansas City

Brian Mirakian serves as director of Populous Activate in the Americas. Populous Activate uses the power of design to link fans, brands, teams and properties by enhancing and extending the in-stadium experience. Mirakian is a master of bringing brands to life by identifying strategic opportunities for immersive fan engagement on all levels, locations and media formats. His award winning work has been recognized internationally and has helped create transformative social experiences in such places as CitiField in New York, CONSOL Energy Center in Pittsburgh, the KFC Yum! Center in Louisville and Arrowhead Stadium in Kansas City. Mirakian has also developed brand engagement platforms for the PepsiMax Field of Dreams, Beijing 2008 Summer Olympic Games, and Worldwide Olympic Partner experiential activation for the London 2012 Summer Olympic Games and the Sochi 2014 Winter Olympic Games.

Brian Mirakian serves as director of Populous Activate in the Americas. Populous Activate uses the power of design to link fans, brands, teams and properties by enhancing and extending the in-stadium experience. Mirakian is a master of bringing brands to life by identifying strategic opportunities for immersive fan engagement on all levels, locations and media formats. His award winning work has been recognized internationally and has helped create transformative social experiences in such places as CitiField in New York, CONSOL Energy Center in Pittsburgh, the KFC Yum! Center in Louisville and Arrowhead Stadium in Kansas City. Mirakian has Read More »

Work

2012 PepsiMax Field of Dreams

  • Columbus
  • 2012

Texas A&M Bright Football Complex Renovations

  • College Station
  • 2014

The New Arrowhead

  • Kansas City
  • 2010

Kauffman Stadium

  • Kansas City
  • 2009

Posts

Appearances

Publications

The future of the fan experience

November 07, 2012

With the access and availability of this technology the design thinking must elevate the focus toward more adaptive buildings that…