Sarah Borell

  • Associate | Marketing & Communications Manager
  • Brisbane

“The 2010/2011 A-League season was such a fantastic one for the Brisbane Roar. On the day of the grand final against Central Coast you could hear the fans parading and chanting for their team up and down Caxton Street from a mile away. The game was a nail biter right from the start and although neither team scored in normal time, every single person in the stadium was on the edge of their seat.

In the 96th minute Central Coast scored but Roar fans remained hopeful until Central Coast scored for the second time only minutes later. As their fans went mad, you could feel the hearts of every Roar fan drop. Three minutes before game end Roar scored their first goal, spirits lifted but realistically we didn’t think it would be enough. And then it happened… as if in slow motion…with only seconds left Brisbane Roar won a corner. Fan favourite, Thomas Broich stepped into place and surveyed the situation. You could tell he was nervous. He sent the ball flying and it sailed through the air towards Erik Paartalu’s head. Paartalu won the header and the ball was expertly directed into the goals. The Roar fans went absolutely wild. Beers were thrown into the air, and everyone was celebrating. This meant a penalty shootout. We were all confident in the skills of our players and goal keeper so could feel the win at our fingertips. We won the penalty shootout easily, not even having to take our five shots. Needless to say the celebrations continued all night long.”

Sarah is the Marketing, Communications and Submissions Manager for Populous in Australia and Asia. Sarah joined the firm in 2013 having previous worked in the marketing industry for a number of years. A large part of Sarah’s role is managing the submissions process to ensure Populous continues to win work throughout Australasia. Sarah also manages internal marketing and contributes to the Populous website and social media.

“The 2010/2011 A-League season was such a fantastic one for the Brisbane Roar. On the day of the grand final against Central Coast you could hear the fans parading and chanting for their team up and down Caxton Street from a mile away. The game was a nail biter right from the start and although neither team scored in normal time, every single person in the stadium was on the edge of their seat.

In the 96th minute Central Coast scored but Roar fans remained hopeful until Central Coast scored for the second time only minutes later. As Read More »