Delta Sky360 Legends Club
Just as they did with the Yankees’ and Mets’ ballparks, Delta Airlines sponsored a club space at Target Field to engage consumers with their brand. The Delta SKY360 Legends Club wraps around Target Field from first to third base and features unmatched views of the field and video boards, and a city skyline vista that fully integrates the attendees with the urban context of Downtown Minneapolis. The three reconfigurable, multi-purpose venues that comprise the Delta SKY360 Legends Club are named in honor of Rod Carew, Harmon Killebrew and Kirby Puckett. Three venues linked make for a hugely-dramatic brand experience that resonates with both the Delta Airlines and Minnesota Twins product.