Branding Beyond the Airport

Delta Sky360 Legends Club at Target Field

  • Minneapolis
  • 2010

A combination of three classic rooms – the Carew Atrium, the Puckett Atrium and 573 – a terrific trio of adjoining venues delivers the largest possible indoor space at Target Field. That’s space enough for large assembly events like fundraisers, tradeshows, receptions and other networking opportunities. The three reconfigurable, multi-purpose venues that comprise the Delta SKY360 Legends Club are named in honor of Rod Carew, Harmon Killebrew and Kirby Puckett. Three Twins who were great players and upstanding men.

From one end to the other, it’s a stroll through Major League Baseball history. The Delta SKY360 Legends Club wraps around Target Field from first to third base and features unmatched views of the field and video boards, and a city skyline vista that fully integrates the attendees with the urban context of Downtown Minneapolis. Three venues linked make for a hugely dramatic brand experience that resonates with both the Delta Airlines and Minnesota Twins product. This was a part of the original Target Field Design. Just as they did with the Yankees and Mets, Delta Airlines sponsored a club space to engage consumers with their brand.