streetfootballworld Festival 16

In 2015, Populous’ London office were delighted to form a partnership with streetfootballworld – an international NGO that harnesses the power of football for good – based on a strong shared belief in the passion and force for change that football creates. This relationship included Populous providing overlay design for streetfootballworld’s international tournament for disadvantaged young people, held in Lyon in July 2016. Festival 16 might not be the same size as a World Cup, but for the participants travelling from all over the world to take part, it needed to feel just as special.