Buffalo Bills New NFL Stadium

Working with the Buffalo Bills and Legends, Populous is spearheading the creation of a state-of-the-art stadium dedicated to football. This new venue is set to become a landmark in Buffalo, embodying the spirit, tradition and aspirations of the franchise. The design draws on our wealth of knowledge around football stadiums, with the aim of giving the Bills a significant home advantage. 

Unique features include a 360-degree canopy and iron-spot brick cladding, alongside perforated metal panels that offer a glimpse of the impressive interior to fans on their approach. The design features a striking colonnade perimeter, invoking resilience and pride, with materials that blend strength with motion, symbolizing the team’s dynamism. 

At the heart of the northeast entrance stands “The Family Circle,” an inviting plaza highlighted by a majestic sculpture of a family of American Bison, symbolizing unity and belonging for fans and community members and providing them with a place to gather. 

Inside, the focus on creating an intimate connection with the game shines through. The design strategy brings fans closer to the action, fostering an electrifying game day atmosphere protected from Buffalo’s challenging weather. The seating arrangement, particularly above the north end zone, positions fans as close as 12 feet vertically from the field, amplifying the home-field advantage through an intimidating wall of support. 

This groundbreaking stadium reflects a harmonious blend of Buffalo’s architectural heritage with modern innovations, setting a new benchmark in NFL stadium design. Ron Raccuia, the Bill’s executive vice president and chief operating officer, has envisioned thousands of fans coming to the stadium for the party and the atmosphere. In fact, it will be a gathering place for the entire community of Buffalo.   

Our wealth of knowledge around designing football stadiums that leverage the weather to create a home team advantage allows us to create an open-air stadium in a cold climate — a truly authentic home for the Bills. This experience-based approach will result in a stadium with an emphasis on game day that is grounded in Buffalo Bills football.