Populous House:
Austin | March 16–17, 2026

Every breakthrough moment begins with one — an athlete, a performer, a fan — but its impact is collective.

Live experiences turn emotion into energy, individuals into communities, and moments into movements.

Populous designs the places where these moments happen.

We’re creating a platform that explores how live experiences transform these individual moments into shared identity, culture, and belonging.

Who's Attending

Shantell Martin

Artist, Philosopher, Cultural Facilitator

David Adelman

Partner HBSE/Philadelphia 76ers & Founder, Darco Capital

Pam Kramer

Chief Executive Officer, KC2026

AY Young

UN Young Leader & Founder, The Battery Tour

Gilberto Silva

World Cup Champion and Co-founder, Striver

Wilson W. Smith III

Former Nike Design Director

Jonathan Mallie

Global Director | Managing Director, Americas, Populous

Ariana Vargas

Head of Brand Media & Events, Moderator, Populous

Chris Danton

Chief of Ideas + Co-Founder, IN GOOD CO

Winka Dubbeldam

Founder & Partner, Archi-Tectonics and Director & CEO Sci-Arc

Jonathan Vlassopulos

Managing Partner, A-Force Ventures

Kuzi Cee

Artist

Dominic Audet

Co-Founder and Chief Innovation Officer, Moment Factory

Dean Di Simone

Director, Moderator, Studio Di Simone

Brian Mirakian

Senior Principal, Kansas City, Populous

Jeff Keas

Senior Principal, Senior Event Architect, Denver, Populous

Michael Lockwood

Senior Principal, San Francisco, Populous

Shantell Martin

Superfónicos

Lew Apollo

Walker Lukens

Mobley

Kuzi Cee

Next of Kin

Grandmaster

TOPAZ

justadam.

Schedule

  • Monday, March 16

    4:30 PM
    Doors Open


    4:30 – 6:00 PM
    Welcome Reception & Happy Hour


    6:00 – 9:15 PM
    Live Music Showcase


    • 6:00 PM
    Lew Apollo


    • 7:15 PM
    Superfónicos


    • 8:30 PM
    Walker Lukens


    9:30 – 11:30 PM
    Late Night DJ: DJ Topaz

  • Tuesday, March 17

    9:00 AM
    Doors Open


    10:00 AM – 11:00 AM
    Panel 1: The City as Collective Ambition

    How do you design sports and entertainment venues to create economic vitality, shape civic identity and turn a city into a community that people can believe in?

    “The City as Collective Ambition,” brings together an extraordinary group of industry leaders and experience creators to discuss how design, planning and undeterred vision can create momentum well beyond game day or the encore.

    David Adelman | Partner, HBSE/Philadelphia 76ers & Founder, Darco Capital
    Dom Audet | Co-Founder and Chief Innovation Officer, Moment Factory
    Winka Dubbeldam | Founder & Partner, Archi-Tectonics and Director & CEO, SCI-Arc
    Chris Danton | Chief of Ideas + Co-Founder, IN GOOD CO
    Jonathan Mallie | Global Director & Managing Director - Americas, Populous
    Dean DiSimone | Director, Studio Di Simone – Moderator


    11:00 AM – 11:30 AM
    Performance & Post-Panel Networking


    11:30 AM – 12:30 PM
    Panel 2: The Future Is LIVE

    Live entertainment is entering a new chapter. Audiences are more connected, expectations are higher, and the relationship between artist, venue, and fan is being redefined in real time.

    This conversation brings together those shaping what comes next—from performance and production to venue design and fan experience. We’ll examine how live moments compete, complement and coexist with digital-first culture.

    Because what happens live still matters. And how it evolves will define the future of entertainment.

    Shantell Martin, MBE | Artist, Philosopher, Cultural Facilitator
    Jonathan Vlassopulos | Managing Partner, A-Force Ventures
    Kuzi Cee | Performer
    Michael Lockwood | Senior Principal, Populous
    Brian Mirakian | Senior Principal, Populous – Moderator


    12:30 PM – 1:15 PM
    Break for Lunch / Post-Panel Networking


    1:15 PM – 1:30 PM
    Fireside Chat: Art for Social Impact

    AY Young, UN Young Leader & Founder, The Battery Tour
    Ariana Vargas | Head of Brand Media & Events, Populous – Moderator


    1:30 PM – 2:30 PM
    Panel 3: One Event. 16 Cities. All of Us.

    In 2026, the World Cup doesn’t simply happen. It takes over. An entire continent becomes the stage, and what unfolds is not a single moment, but a journey experienced in countless ways.

    This panel brings together leaders who understand that the World Cup is shaped far beyond the field of play. From arrival to activation, from infrastructure to experience, every touchpoint matters.

    We’ll explore how intentional design transforms a global tournament into something personal and communal — how cities welcome the world, how experiences extend beyond the ticket, and how brands and athletes connect global moments back to local identity.

    Pam Kramer | CEO, KC2026
    Gilberto Silva | World Cup Winner and Co-Founder, Striver
    Wilson Smith | Former Design Director, Nike
    Jeff Keas | Senior Principal, Populous
    Ariana Vargas | Head of Brand Media & Events, Populous – Moderator


    2:30 PM – 2:45 PM
    Post-Panel & Fireside Chat Networking


    3:00 PM – 5:00 PM
    Break
    All guests must exit.


    5:00 PM
    Doors Re-Open


    5:00 PM – 6:00 PM
    Populous Happy Hour ft. justadam.


    6:00 PM – 10:15 PM
    Live Music Showcase


    • 6:00 PM
    Next of Kin


    • 7:15 PM
    Mobley


    • 8:30 PM
    Kuzi Cee


    • 9:45 PM
    Grandmaster


    10:30 PM – 11:30 PM
    Late Night DJ: justadam.

Across design, technology and culture, we’ll gather creators, leaders & change-makers to experience the forces shaping the undeniable future of gathering and the transformation of taking Me to We.

Sign up to be first to access program details, speaker announcements, and participation opportunities.

3TEN | 310 W Willie Nelson Blvd Suite 1A, Austin, TX 78701

Lorem ipsum dolor sit amet consectetur, adipisicing elit. Non facere corporis et expedita sit nam amet aut necessitatibus at dolore enim quis impedit eius libero, harum tempore laboriosam dolor cumque.

Lorem, ipsum dolor sit amet consectetur adipisicing elit. Illo temporibus vero veritatis eveniet, placeat dolorem sunt at provident tenetur omnis, dicta exercitationem. Expedita quod aspernatur molestias eum? Totam, incidunt quos.