Perspectives
September 18, 2025
Behind the Blueprint: How Populous is Redefining the Fan Experience
Ever wonder what goes into designing the next generation of sports stadiums? In a recent episode of NPR's "Skin in the Game" Podcast hosts John Cimperman and Tim O'Shei sat down with Populous' own Jonathan Mallie and Scott Radecic for an in-depth look at how the firm goes beyond designing a venue.
From the importance of integrating a stadium with its surrounding community, to the role that visioning sessions with clients, partners and developers play in the concepting phase, Radecic and Mallie explore how their team transforms a stadium into a 365-day-a-year destination, not just a venue for game days. Here’s a look at what else the team covered:
- The Origins of Populous: Learn about how the firm evolved from its beginnings as HOK Sport in 1983, founded by a group led by Ron Labinski, who was a key figure in designing the Kansas City sports complex.
- The Buffalo Bills’ New Highmark Stadium: Scott reveals how the design for the Bills new Highmark Stadium was shaped by a “visioning session” with owners Kim and Terry Pegula, who wanted a building that was both intimate and intimidating. Jonathan discusses the unique features designed specifically to create an enjoyable experience for all of Bills Mafia, such as the perforated exterior skin to cut down on wind and the largest snow-melt system in a stadium anywhere in the world.
- A “Catalyst for Development”: Hear why projects like The Battery, the mixed-use development surrounding Truist Park in Atlanta, are becoming the model for future stadium projects.
- The Athlete’s Perspective: Radecic, a former NFL player, shares how his experience influenced the design of a specialized indoor warm-up room in the Bills’ new stadium—a feature he believes will attract future free agents to Buffalo.
Scott and Jonathan offer an insightful look into the future of sports venues and how they are designed to create unforgettable moments for everyone, from the most dedicated fan to the casual observer.
Listen to the full episode on the “Skin in the Game” podcast, available now on Buffalo Toronto Public Media and NPR.
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