Highmark Stadium and Bills Mafia Take Center Stage in the Latest Issue of Populous Magazine

Published twice a year, Populous Magazine brings together stories, ideas and insights from across the worlds of sport and entertainment.

Read the magazine

In the latest issue, we celebrate the spirit of Bills Mafia, the legendary fanbase of the Buffalo Bills, with an in-depth look at how Populous has designed the team’s new Highmark Stadium to create a true home-field advantage.

Elsewhere, as LeBron James enters what may be the final years of his career, we examine the legacy of the NBA’s all-time leading scorer. We also explore the commercialization of Formula 1, the origins of BMX racing in Los Angeles ahead of the sport’s return to the city for the LA28 Olympic Games, and the rise of artist residencies at major venues.

And as the world’s leading rugby nations prepare to compete in the new Nations Championship, we travel to a remote corner of Argentine Patagonia to discover how Welsh and Argentine cultures have come together through sport.

We hope you enjoy the issue.

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