Global Connectivity – Industry Interaction International Sports Salon Series

The event was hosted by National Business Daily, organized by NBD Think Tank Hong Kong Center, and supported by Chengdu Sports Federation, Hong Kong Commercial Daily, and COJOY.  It attracted over 50 representatives, including business leaders, experts and industry pioneers from the sports sectors of Hong Kong and Chengdu. They gathered to engage in in-depth discussions on topics such as how the sports industry can promote urban development and enhance cross-regional cooperation. 

Darren Burden, Chief Operating Officer of Kai Tak Sports Park, introduced the design philosophy and operational model of the precinct – Hong Kong’s largest-ever sports infrastructure project.  

Ismael Merchan, Populous Senior Associate and Project Architect shared his experiences in sports venue design and showcased how the design of Kai Tak Sports Park integrates local cultural elements with an international perspective. 

Chengdu is set to host the World Games 2025 Chengdu in August. Hence, the event featured a special Promotion for Chengdu World Games, inviting Geely Holding Group, an official partner of the Games, to share insights on How major sports events empower city branding.  

During the panel discussion, experts discussed topics such as How to further enhance city visibility and influence through international sports events, unanimously agreeing that the sports industry has become a new engine driving urban economic, cultural and social development.  

The successful hosting of the Sports Salon marked the completion of the International Salon Series. The organizer expressed its commitment to similar high-level dialogues in the future, promoting exchanges between Chengdu’s industries and the global community.