News
October 28, 2024
Populous and BSE Global Debut New Premium Clubs at Barclays Center: The Toki Row and JetBlue at The Key
Populous and BSE Global have unveiled two new premium membership clubs at Barclays Center — The Toki Row and JetBlue at The Key — as the first phase of a $100 million, five-year renovation plan aimed at enhancing the fan experience. These new spaces add to the arena’s growing premium offerings and opened ahead of the 2024-25 NBA season as part of the largest renovation project in Barclays Center’s 12-year history.
The launch of The Toki Row and JetBlue at The Key brings an exclusive, upgraded experience for Brooklyn Nets and New York Liberty fans, as well as concertgoers, at Barclays Center. These open-concept clubs, located on the new Club Level, build on Barclays Center’s existing luxury spaces, adding new capacity and broadening its premium offerings.
The Toki Row, designed with Brooklyn’s historic brownstone architecture in mind, accommodates 192 members in an intimate setting featuring herringbone floors, velvet furnishings and custom wainscot paneling. Artwork by Brooklyn-based artist Adam Pendelton decorates the club, while a full-service bar serves cocktails featuring Suntory Toki whisky and other House of Suntory spirits. Members enjoy reserved, theater-style seating, curated wine selections and a dessert station with fresh gelato and complimentary sweets.
The Toki Row
JetBlue at The Key offers an interactive experience with communal tables repurposed from past Brooklyn Nets courts, the arena’s only tap beer service and a 44-foot media wall that can display up to five screens or one unified image. The club provides reserved suite seating for 252 guests and features an all-inclusive dining experience with food stations serving sliders, mini brats and a BBQ table.
Adam Stover, senior principal, comments:
These premium spaces offer an elevated experience for those attending any event at Barclays Center, whether a concert, Nets game, or Liberty game. The Row and The Key reflect Brooklyn’s unique character, creating a sense of community and exclusivity.
Jet Blue at the Key
The Toki Row and JetBlue at The Key are part of a broader, phased enhancement plan to improve Barclays Center for fans at every level, including a future upper concourse gathering space, upgraded arena entrances, and a new center-hung scoreboard and sound system. Memberships to both clubs include tickets to all Nets and Liberty games, concerts and events, with rotating menus and premium dining options.
Isabelle Ivanov-Rijnties, principal, interior design director, states:
Enjoying a basketball game or a concert from The Row or The Key provides fans the ultimate hospitality experience. Surrounded by high-end design and unparalleled amenities Barclays is setting a new standard in arena luxury. Elevating the members-only fan experience by integrating these premium clubs, Barclays understands what the modern fan desires from their arena.
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