Visionary Design Revealed for New PAOK FC Stadium in Thessaloniki

More than just a home for football, the new PAOK stadium – led by project managers SALFO, and designed by global sports and entertainment practice, Populous – is envisioned as a cultural and civic landmark. It will integrate world-class architecture, inspired interior design, and a dynamic masterplan that will strengthen the connection between sport, community, and the city. 

A Stadium at the Heart of the City 
The new PAOK stadium is the centrepiece of a bold urban masterplan that reimagines the club’s historic home as a vibrant, inclusive, and connected destination. The design weaves the stadium into Thessaloniki’s urban fabric, with a new green corridor running North to South, pocket parks, and plazas that foster community interaction.  

The relocation of Kleanthous Street underground liberates pedestrian movement across the site and unlocks a sweeping public realm, anchored by a strategically designed 360-degree ‘podium’ that the stadium sits on and allows variable access points. This podium not only ensures ease of user group separation on event days but also supports the creation of multi-level plazas and activated public spaces during non-event days.  

At the heart of the precinct lies the PAOK Plaza—a civic square hosting the club museum, official store, cafes and bars, and serving as the symbolic “front door” to the stadium. This area offers opportunities for phased commercial development, blending the daily life of Thessaloniki with the rhythms of sport. 

Stadium Concept – The Eagle’s Embrace 
The concept for the new PAOK Stadium is rooted in the powerful symbolism of the club’s emblem and its deep connection to the memory and identity of the city. It aims to create an emotional and physical expression of the club’s legacy, offering a bold, unifying presence that resonates with supporters.  

The stadium is envisioned as a strong yet open gesture—welcoming fans, connecting to the city, and reflecting the duality of hope and sorrow embedded in PAOK’s history. The overall form aspires to capture movement, energy, and meaning, shaping an architectural experience that goes beyond function to embody the spirit of the team and its community. 

An Iconic Bowl that Amplifies Passion 
Inside, the stadium bowl is designed to intensify the legendary atmosphere of Toumba, with a configuration that balances tradition with innovation. The seating arrangement is engineered to create a continuous “fan wall”, bringing spectators closer to the action with minimal tiers, enhancing both intimacy and acoustic resonance. 

The West Stand hosts the premium hospitality offerings, concentrating activity and operational efficiency in a single, high-value zone. Pitch-facing boxes are positioned above the lower tier, allowing VIP guests to enjoy proximity to the field while maintaining uninterrupted seating rows below. This approach honours the unity of the PAOK fanbase while maximising revenue potential through targeted experiences. 

Meanwhile, PAOK’s most dedicated fans are positioned in a Kop stand at the North, reimagining the iconic Gate 4 and honouring the powerful presence of the club’s most passionate supporters. This placement aligns with historical traditions and operational requirements.  

Together, these elements reinforce a design that amplifies emotion, strengthens fan identity, and delivers lasting value on both matchdays and throughout the year.