Brian Mirakian Discusses Designing Sports Venues that Enhance the Fan Experience

April 8, 2015

Populous Principal and Director of Brand Activation Brian Mirakian was interviewed for the latest episode of the Digital and Social Media Sports Podcast by Neil Horowitz. Neil talked to Brian about his career path, brand activation, how the firm fosters a culture of innovation, balancing technology, the fan experience and future proofing sports facilities. Mirakian told Neil of Populous’ approach, “We think of these buildings as thousands of moments of connected experiences and we try to design something really powerful at every point of engagement.” To listen to the entire podcast, visit


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