Brand Activation

Populous Activate, our brand activation consultancy, is at its core a designer of experiences. The consultancy’s unique position as part of Populous allows the team to access in-depth and real-life knowledge of what the users of our buildings want to experience. This deep knowledge enables us to bring brands to life in a meaningful, relevant and authentic way.

We’re an interdisciplinary group that focuses on telling your story through innovative and extraordinary branding, experiences, spaces and built environments across the world. We blend interactive media with traditional interior design to add meaning to a space. Brands big and small entrust us to help share their story in new ways.


Brand Activation extends a brand’s power to communicate- be visible, memorable and leverage commercial opportunities. T-Mobile Arena, in Las Vegas, captures this through  its next generation hospitality spaces, tapping into the fear of missing out. Metricon Stadium does the same, activating the surrounding area to reflect its outdoor location on Australia’s Gold Coast.

The new Tottenham Hotspur Stadium has reimagined concourse and hospitality to create flexible  pop up and permanent spaces activated with a nod to the high street, such as the Market Place, inspired by London’s street food market scene.  We make experiences matter. We make the wow-moment real.