Expanding the Event Capability of a Stadium with Populous-Designed Daily’s Place
May 24, 2017
The covered amphitheater and flex field will expand the Jacksonville Jaguars brand beyond sport
Daily’s Place, the first ever NFL-affiliated amphitheater and team practice facility, will welcome thousands of fans this Memorial Day weekend for its inaugural slate of concerts. The new Populous-designed venue is the second phase of a $90-million investment by the Jacksonville Jaguars and the City of Jacksonville in their ambitious vision for the future of downtown Jacksonville as a world-class sports and entertainment destination.
“Daily’s Place allows us all to imagine new possibilities for events and entertainment in downtown and in the sports complex area,” said Jacksonville Jaguars President Mark Lamping. “Our goals for the amphitheater have always been two fold: to build a state-of-the-art facility that would attract first-class artists to downtown Jacksonville and to program the venue year-round with a cross section of musical genres for fans across the First Coast and beyond.”
Daily’s Place includes both the 5,500-seat amphitheater and the covered flex field to be used by the Jacksonville Jaguars as an indoor practice facility. Created to emulate a sense of community and connectivity, the state-of-the-art amphitheater features an open-air design to reflect the warm regional climate. The undulating roof structure was inspired by the nearby St. Johns River but also works to passively cool the interior of the facility by controlling air movement. Daily’s Place boasts aesthetic and physical connections to TIAA Bank Field, through extensive use of white steel and a concourse to the south end zone lobby walkway.
“The opening of Daily’s Place will make Jacksonville one of the most distinguished and multi-faceted entertainment destinations in the U.S.,” said Populous Principal Jonathan Mallie. “Fans will easily be able to identify the connection between TIAA Bank Field, the City of Jacksonville and the Jaguars’ brand.”
Opening weekend events for Daily’s Place center around the Memorial Day concert series featuring locally-based Tedeschi Trucks Band, Train with O.A.R. and Natasha Bedingfield and an acoustic performance by Dave Matthews and Tim Reynolds. The second piece of Daily’s Place, the covered flex field, will open later this summer in time for the Jacksonville Jaguars’ training camp.
For more information on Daily’s Place and Populous’ other NFL-affiliated work, contact us at email@example.com.