Minnesota Twins Unveil New Populous-Designed Fan Experiences for Target Field
The Minnesota Twins recently announced right field enhancements to Target Field for 2018 to improve the fan experience. Renovations include an expanded right field concourse featuring enhanced amenities and the new Bat & Barrel space, created in collaboration with Shea Inc., to replace the former Metropolitan Club. The right field enhancements will provide Twins fans a new way to take in the game in one of Major League Baseball’s most awarded ballparks.
Bat & Barrel is open to all fans and offers a new gathering space to watch the game. The space features drink rails, community tables, LED video walls and large retractable glass windows which connect it directly to the game. Bat & Barrel also includes an infield-shaped bar, lounge, 18 LED TVs, Minnesota-based artwork, and features 1987 and 1991 World Series trophies in addition to other prominent awards won by Twins players. A new signature stairwell and elevator connection to the main concourse will make Bat & Barrel more accessible to all Twins fans.
Below Bat & Barrel, the main concourse will be expanded by more than 1,300 square feet to ease congestion, as 60 percent of fans enter the ballpark through that concourse. A new drink rail viewing area and concessions will be added to the space, including the Drafts at 34 beer tap wall at the entry gate named for famed Twins player Kirby Puckett which will have 22 beers on tap.
Target Field’s right field enhancements will be ready by Opening Day on April 5th, 2018 and will be a popular destination for Twins fans and a location for events, private functions and meetings year-round.
Designed by Populous and unveiled on opening day in 2010, Target Field was named Sports Facility of the Year by Street & Smith’s Sports Business Journal and ranked the best stadium experience in all of professional sports in North America by ESPN the Magazine. The ballpark’s last major renovation came in 2015, when Populous redesigned center field to become a multi-story gathering space.
To learn more about increasing fan engagement at your ballpark, contact Bruce Miller.