James Smith

Activate Leader | Asia Pacific / Brisbane

James is the Market Leader for Populous Activate, a specialist division of Populous responsible for designing and delivering fan experiences for clients that include rights holders and brands.

James has over 20 year’s experience leading businesses through profitable growth with extensive know-how in strategy, business development, customer experience, stakeholder management, commercialization, cultivating relationships and working with and leading cross-functional teams.

James has been exposed to diverse industries that include sport and entertainment, customer experience design, digital transformation, creative design and technology, major events, sponsorship, media sales and the music industry.

James brings a range of skills and expertise to the Activate capability with strategic and diverse thinking that has an impact on sport and entertainment from a macro level delivering a focused and integrated approach to fan experience and commercialization.