Simon Borg

Associate Principal / London

Over the past 15 years Simon has worked for several multidisciplinary creative agencies in both Melbourne and London, where he has developed wayfinding signage programs for cultural and entertainment venues in Australia through to branded environments and rights activation programs for stadia and arenas in Europe and the Middle East. Simon is currently creative director of Populous Activate.

Simon is currently working on various design and experience aspects of the new Tottenham Hotspur Stadium, a 61,000-capacity stadium currently under construction in North London.