Simon Borg

Associate Principal / London

With more than 15 years of experience, Simon Borg has worked for multi-disciplinary creative agencies in both Australia and the UK. His expertise spans experiential design, graphic design, wayfinding and branding and naming rights activation.

Simon is the Creative Director of Populous’ specialist brand activation and experiential design group, working within the sports and entertainment sector.

Since joining the company in 2004, he has been instrumental in the delivery of projects including the brand activation of London’s O2 Arena, London 2012 Olympics multi-venue wayfinding, and Westfield Stratford City Wayfinding.

Most recently, Simon led the wayfinding and brand activation design for Tottenham Hotspur’s new 62,062-seat stadium.