Populous-Designed G4 Studios Named Gold Winner, Best New Headquarters by Los Angeles Business Journal
March 2, 2022
Populous-designed G4 Studios, the new headquarters for Comcast Spectacor’s G4 digital and television network, has been named the Gold Winner for Best New Headquarters in the Commercial Real Estate Symposium & Awards from the Los Angeles Business Journal. The space boasts an aesthetic that blends a 24/7 broadcast studio, multiverse-ready collaborative workplace, and professional gaming environment for an industry-defining new building type.
The headquarters was a design-led design build project produced by Populous and Shawmut Design and Construction. An adaptive reuse of a historic television studio, G4 Studios is a modern-day example of reinventing existing infrastructure for its highest and best use. The first-of-its-kind facility houses workplace environments, broadcast production facilities, and esports training and gaming spaces. The studio has a distinct identity and is playing a leading role in the evolution of the G4 brand.
“Populous was honored to create a workplace where G4 can offer its employees unrivaled day-to-day experiences while setting a new standard for design in the broadcast and gaming sectors,” said Brian Mirakian, senior principal at Populous. “This headquarters is a testament to design as a driving force in communicating and growing a brand that is embracing and reshaping the way we consume content.”
An ambitious renovation timeline, beginning in April 2020 and opening in October 2021, coupled with G4’s unique brand identity made this an ideal project for Populous Design Build. Through this delivery method, Populous contracted directly with Comcast as the design-builder and led the design and construction team, facilitating team collaboration and project success. Populous ignited its long-time partnership with Shawmut, subcontracting with the firm as the build partner.
“The success of the project team — Comcast, Shawmut and Populous — to create this dynamic and creative workplace throughout the pandemic is a testament to the vision, innovation and commitment from all sides,” Mirakian said. “This new G4 Studios space is defining the future of workplaces and broadcast studio content in Los Angeles.”
Every aspect of the G4 Studios experience was designed to set the stage for the next generation of content consumption. From sophisticated daily broadcasts to flexible workplaces, to professional esports training and events, G4 Studios accommodates a broad spectrum of needs. Learn more about this unique headquarters here.