Populous Magazine — Issue 29 Out Now

December 19, 2023

Populous has today published the latest issue of its magazine, offering stories and insights from the worlds of sport, entertainment, live events and popular culture.

Nicholas Reynolds, editor of the magazine and Populous’ Chief Global Strategy Officer said:

“Globally, sport and entertainment are bigger industries now than they have ever been, with artists, athletes, clubs, leagues and governing bodies seeing extensive investment and sponsorship. This latest issue of of Populous Magazine looks at the numbers that drive these areas forward.

“One article, for example, examines the intriguing opportunities for bands and musicians to maximize their earning potential in a world of music streaming. Another provides an analysis of Lionel Messi’s cultural and financial impact on Major League Soccer in the United States.

“A study on sports sponsorship outlines innovative ways that athletes and teams are working hard to amplify their own brands, using new media to empower themselves. And there’s a feature on the world’s leading multi-club models – companies, dynasties and individuals – and the differing approaches and benefits they bring to clubs, athletes, sponsors and fans.

“We also have articles on America’s Cup sailing, the world’s most amazing rugby grounds, the new U.S. tennis sensation Coco Gauff, and the bounty of Netflix sports documentaries currently gracing our screens.

“We hope you enjoy this issue.”

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