University of Oklahoma Barry Switzer Center Brand Activation

Norman, Oklahoma, United States

  • Typologies

    Collegiate Facilities, Training Facilities

  • Services

    Brand Activation

  • Completion


With the season rapidly approaching, the Sooners trusted Populous to activate their new state-of-the-art football complex with all the precision and efficiency of a two-minute drill. Interactive exhibits and environmental graphics came together with a finished quality that pushes the envelope of collegiate branding. The program’s national championship trophy display creates a grand first impression. An interactive touch screen located behind the trophies allows groups of any size to take a selfie from a ceiling-mounted camera and share it with friends through social media. Going deeper inside the facility, coaches and players can play songs in the locker room to trigger synchronized lighting effects. Lights bump and chase to the beats of the music, emphasizing the hype experience as players make their way to the field on game day.

Populous’ brand activation team helped us showcase Sooner Football history in new and immersive ways. They translated the momentum of our program into dazzling displays and exhibits that energize our new training facility. Our fans, recruits and donors have definitely taken notice.

Joe Castiglione / VP for Intercollegiate Athletic Programs, University of Oklahoma
Facts and Figures
Training Square Footage
Speed & Agility Area Yardage
Best Projects: Texas & Louisiana | ENR
Project Team
Connect with the designers

Kelly Holton

Brian Mirakian

Leo Mangimelli