Brand Activation Director, Senior Principal / Kansas City
Brian Mirakian serves as director of brand activation in the Americas. Using the power of design, the service links fans, brands, teams and properties together by enhancing and extending the in-stadium experience. Mirakian is a master of bringing brands to life by identifying strategic opportunities for immersive fan engagement on all levels, locations and media formats. His award-winning work has been recognized internationally and has helped create transformative social experiences in such places as CitiField in New York, CONSOL Energy Center in Pittsburgh, the KFC Yum! Center in Louisville and Arrowhead Stadium in Kansas City. Mirakian has also developed brand engagement platforms for the PepsiMax Field of Dreams, Beijing 2008 Summer Olympic Games, and Worldwide Olympic Partner experiential activation for the London 2012 Summer Olympic Games and the Sochi 2014 Winter Olympic Games.