VenueTwin

The VenueTwin platform imports two-dimensional CAD files to create a fully-interactive, three—dimensional digital version of the venue.

Every angle of the venue can be controlled and viewed, allowing any scenario to be planned with a 360° digital view that can then be exported as images, flythroughs or photospheres.

In the design phase, VenueTwin optimizes communication and collaboration between designers and clients, reducing the need for physical site visits, as everything can be actioned in the virtual digital twin environment, saving planning time and costs.

In the pre-operational phase, VenueTwin provides a powerful tool for sponsorships, partnerships, marketing, ticketing or premium hospitality teams.  Spaces can be showcased, powerful content can be created, and suites sold using hyper-realistic 3D assets. Potential buyers and sponsors can explore spaces virtually, before final activation through the 24/7 immersive venue experience.

Revenue can be optimized by creating an accurate, detailed view of seat views from every vantage point. Broadcast sightlines, positions and potential seat kills can be informed without having to physically bring cameras into the space, saving time and money.

Once the venue is fully operational, Crowd flow, run drills and security exercises can all be visualized digitally to ensure crowd and venue safety.

Overall, the Venue Twin platform and the virtual venue it creates mean report generation and data tracking is fully optimized, enabling easier planning, design collaboration and preparation for future events.

VenueTwin is the lens for Security & Operations to view the venue in a stable environment at any time.  

• Visualize future renovation areas 24/7 without a hard hat
  
• Onboarding and introductions for staff to highlight future renovations 
• Identify and analyze risks
  
• Introductions for new staff prior to their first shift

Venue layout changes are a huge task that require careful planning in changeovers and require tight execution. VenueTwin allows an easy jump between event modes to communicate efficiently within the team.  

• Ability to switch between multiple matchday set-ups: sports match to music concert to different sports match
• Sponsorship and branding opportunities to be sold in spaces 
• Briefing sessions with travelling teams / productions about the event
• Showcase user journey for artists and players
• Debrief sessions with an in-place model

Understanding the user journey is an integral part of creating a great experience but also managing risk. VenueTwin features the ability to bring live footstep files from crowd simulation software and showcase in the 3D environment.  

• Simulate crowd flow for internal understanding of blockages or pinch points
• View visualized opportunities for activations or sales opportunities
• Create easily understandable simulations for any regulatory approval on crowd numbers

VenueTwin will help you craft a story around your venue, allowing for streamlined sponsorship & hospitality sales and marketing materials.  

• Allow potential seat and suite buyers to experience their space before purchasing
• Visit the venue with potential buyers and sponsors 24/7, reducing the carbon impact of on-site visits
• Show potential sponsors where their brand and activations could come to life
• Create marketing materials