Brad has over 30 years of focused arena design experience spanning a broad array of professional, civic and collegiate projects. As a senior principal and arenas market leader, Brad sits on Populous’ Americas Regional Board. Brad has played an integral part in the creation of arenas that provide extraordinary experiences, including Las Vegas’ T-Mobile Arena and Fiserv Forum, the new home to the Milwaukee Bucks.
Brad’s arena design philosophy centers on experiential design with arenas as anchors for further civic development, as evidenced most recently in Milwaukee where the new Fiserv Forum is the lynchpin for 30 acres of surrounding mixed-use development in downtown Milwaukee. He takes pride in working closely with the client and design team in all aspects of design, from concept to completion, in order to create design solutions that are responsive to the unique goals and vision for each project. His aspiration is for arena design go beyond the table stakes of sightlines, concourses and seats to create places where people come together for unforgettable experiences, while optimizing operations and revenue generation for his clients.
A 1984 graduate of Kansas State University, Brad remains active with the college as an invited professional on the Dean’s Advisory Council. His work has been featured in major design and industry publications while also garnering numerous local and regional design awards, including the AIA KC Honor Award for his work on T-Mobile Center.