Senior Principal, Design Director / Dallas
Byron applies nearly 20 years of practice as a professional designer to bettering the cultural and societal impacts of sports through the creation of venues. As a principal at Populous, he works with project teams to create unique venues reflective of each client’s brands, culture, history and identity. Byron has designed for a wide variety of markets, from NFL stadiums and international venues to professional and minor league ballparks and collegiate facilities. With previous project experience at places like AT&T Stadium, Salt River Fields and Texas A&M’s Davis Diamond, Byron’s drive to improve athletes’ performance and fans’ game day experiences is a common thread underlying every project he leads.