Texas A&M Kyle Field

The resulting venue needed to communicate the impact the program has had on generations of students, athletes and alumni. Adding to the complexity of the largest stadium redevelopment in college football history was a rapid timeline of just 22 months.

The new Kyle Field is the first stadium to be designed in response to demographic and market research. By engaging more than 24,000 fans, the candid input received directly shaped the design and outcome of the premium amenities, allowing the team to sell all premium products within two weeks, more than $225 million in value.

To amplify the noise level and intimidation factor on game days, the field was lowered and seating moved closer to the action. Canopies were added to create a more comfortable, intimate and amplified fan experience. The stadium’s four corners are now filled in with fans as well as new activation towers. These exclusive destinations create immersive branded experiences and add to the most intimidating environment in all of collegiate athletics.

The entire redevelopment, from start to finish, was completed in 22 months without affecting Texas A&M’s football schedule, allowing the team to continue to play in their beloved home without interruption. The new Kyle Field now serves as a living monument to the culture and storied history that is Texas A&M.