Nicholas Reynolds

Senior Principal / London

While he may be a Director of Populous’ London Office, Nicholas is first and foremost an architect. His passion for design means that he still remains actively involved in the creative process across all the projects he leads. In 2004, Nicholas started Populous Activate, which specializes in creating commercial value by connecting brands to sporting and entertainment venues.

His 20-year career began with the design of the main stadium for the 2000 Olympic Games in Sydney, with a focus on the adaptability of the stadium between the Games and its post- Olympic use. Since returning to England, Nicholas has worked on a diverse portfolio of projects. He was Design Principal for the O2 Arena, a revolutionary scheme involving the construction of a 20,000 capacity arena within London’s Millennium Dome.

Most recently, Nicholas led the team responsible for Parc Olympique Lyonnais, the new home of French football club Olympique Lyonnais, which opened in January this year. At the same time, he was director in charge of the transformation of the London 2012 Olympic Stadium, converting the iconic building from its Games use to its long term multi-functional legacy as the home of both West Ham Football Club and British Athletics.

He is also currently working with Populous Activate for the City Football Group to develop the Etihad Stadium and Campus, including activation strategies which will connect Manchester City with its global fan base and partner teams in New York, Yokahama and Melbourne.

Nicholas is a regular speaker at conferences around the world on the architecture of sport and entertainment buildings, their social impact, and the role that branding and sponsorship plays in defining their design.