Chicken N Pickle
St. Charles, Missouri, United States
Chicken N Pickle — an indoor/outdoor entertainment complex combining a casual, chef-driven restaurant and sports bar with pickleball courts and a variety of yard games — entrusted Populous in creating its new brand style, design and architectural model. This new brand and design will accelerate Chicken N Pickle from nine locations to more than 20 by 2024, allowing it to keep pace with pickleball, the fastest-growing sport in America.
The Populous design combines Chicken N Pickle’s farm-to-table offerings with an eye toward community and togetherness. To maximize visibility and engagement for all guests, the design takes inspiration from the American town square, arranging all activations around the central tree-lined courtyard at the heart of the experience. Meant to be the center of the shared guest experience, the yard functions as a multidimensional space that can transform throughout the year for outdoor games, live music, watch parties, winter ice skating and more.
The St. Charles, Missouri, location will be the first to introduce the new design and consist of five key offerings: the restaurant; the indoor club with six pickleball courts; the game pavilion with four open-air courts (two covered, two uncovered); the canteen (a retail and microkitchen with an outdoor grill) and an open yard.