NFL Super Bowl

Multiple locations

  • Services

    Event

  • Location

    North America

CHALLENGE. Half a century ago, the first Super Bowl unfolded in Los Angeles to a less than capacity crowd. The pregame entertainment included a local high school drill team. You don’t need to be a football fan to be aware of the event’s transformation in the decades since.

The growth of the NFL and its marquee event astonishes. More importantly, it provides a lesson for major live events of all sizes: Success doesn’t lead to success. It only raises expectations.

INNOVATION. We should know, because the world’s largest sports league has entrusted its biggest showcase to our diverse team of event specialists every year since 1985. We’ve exceeded our client’s and fans’ sky-high expectations for the event by offering expert guidance with fresh thinking.

  • The Super Bowl continues its decades-long evolution with Populous event designers helping lead the way.

That expert guidance involves the orchestration of thousands of elements, most of which are invisible to fans and TV cameras. As the NFL’s coordinating firm, we’re responsible for the host stadium facilities, operations planning and management. Our team oversees all aspects of facility procurement and construction for game day operations facilities, ensuring the highest standards are met. More recently, we began working with Super Bowl host cities designing downtown master plans and spectator areas for festivals, concerts and other events.

INNOVATION. Through meticulous planning and teamwork, our staff and partners at the NFL pull off the unforgettable each year. No hitches before, during and after the game means the attention falls where it should: the game and excitement that builds around it. Host cities become multi-day destinations and generates millions in economic activity. The NFL beams its brand into hundreds of millions of homes across the world.

Awards
2018
LII / Minneapolis, Minnesota
2017
LI / Houston, Texas
2016
50 / Santa Clara, California
2015
XLIX / Phoenix, Arizona
2014
XLVIII / East Rutherford, New Jersey
2013
XLVII / New Orleans, Louisiana
2012
XLVI / Indianapolis, Indiana
2011
XLV / Dallas, Texas
2010
XLIV / Miami, Florida
2009
XLIII / Tampa, Florida
2008
XLII / Glendale, Arizona
2007
XLI / Miami, Florida
2006
XL / Detroit, Michigan
2005
XXXIX / Jacksonville, Florida
2004
XXXVIII / Houston, Texas
2003
XXXVII / San Diego, California
2002
XXXVI / New Orleans, Louisiana
2001
XXXV / Tampa, Florida
2000
XXXIV / Atlanta, Georgia
1999
XXXIII / Miami, Florida
1998
XXXII / San Diego, California
1997
XXXI / New Orleans, Louisiana
1996
XXX / Tempe, Arizona
1995
XXIX / Miami, Florida
1994
XXVIII / Atlanta, Georgia
1993
XXVII / Pasadena, California
1992
XXVI / Minneapolis, Minnesota
1991
XXV / Tampa, Florida
1990
XXIV / New Orleans, Louisiana
1989
XXIII / Miami, Florida
1988
XXII / San Diego, California
1987
XXI / Pasadena, California
1985
XIX / Stanford, California