University of Colorado Champions Center

CHALLENGE. Nestled along the Flatirons and Rocky Mountains, the University of Colorado campus is among the most scenic in America. While the setting acts as an ever-present selling point to recruits, CU’s athletic facilities had begun to show their age. Together with CU, we created an athletic complex expansion master plan to not only upgrade and activate spaces with the Buffaloes’ brand, but create a new showcase facility that tied the department together and created a path to sustainable success.

INNOVATION. The resulting expansion and renovation of the university’s athletics complex was the largest renovation in the history of both Folsom Field and its neighbor to the north, the Dal Ward Athletic Center. New amenities include an end zone club, premium seating, Olympic sport locker rooms and expanded training, sports medicine and academic areas.

Acting as the northeast cornerstone and showcase facility of the complex is the five-story Champions Center. Staff and student-athletes are treated to world-class spaces to work, study and train. Our team of architects and brand activation specialists brought the facility to life with immersive environments (showcased in the video below) that represent the rugged tenacity of CU’s student-athletes.