Principal, Brand Design Director - Americas / Kansas City
Nicole Williams is a creative force that tells Populous’ enduring story of design innovation and shapes the future of the practice through visual identity and branding strategy. She has more than a decade of professional experience in environmental, digital, print, retail design, photography direction and management. Her background in hospitality, commercial and retail design informs her understanding of the human experience — the way people navigate and enjoy a space.
Owning the process from mood board to a final product, Nicole’s passion lies in the collaborative process of leading a team to a beautiful end result. She designs so that the outcome is one that not only inspires but also establishes strong brand quality. Nicole works to set the tone, drive the narrative, inspire dialogue and elevate design excellence through the creative development of visual identity throughout Populous’ work.
With a multidisciplinary approach and understanding of brand strategy and development, Nicole strives to create holistic environments for clients spanning all markets. The lead graphic designer for Populous’ world headquarters offices, Nicole’s enhancement of the brand vision has shown her continued ability to discover fresh and creative concepts with a set vision in mind. Her project work has been recognized with national awards and published in international publications.