MLB at Field of Dreams
![](https://populous.com/uploads/2024/05/GettyImages-1242446159-Do-not-use-after-31MAR2025.jpg)
As part of the ‘Dream Team’ for the Field of Dreams game, Populous steered the master plan, which connected the original movie site and the new regulation field, through a full design process, providing the feasibility study, ballpark and supporting structures design, in addition to the event services and transportation support.
Populous’ design included facilities for broadcast and press operations, sponsorship, transportation, security and ceremonies. The firm also implemented comprehensive signage plans for wayfinding as well as the overlay plans. Populous provided in-game and on-site operations staff to ensure the event ran smoothly, as it has for other large-scale events such as the Olympic Games, Super Bowl and the NCAA Men’s Basketball Tournament.
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