Saint Paul, Minnesota
Architecture, Brand Activation, Environmental Graphic Design, Interior Design, Landscape Design, Urban Design
The new home of Major League Soccer’s Minnesota United, Allianz Field boasts the latest in amenities and technology while also being sustainably-designed to minimize environmental impact and energy usage. Its elegant “flow” design concept features LED lighting throughout the facility. The 360-degree canopy over the bowl protects fans and players from the elements, reduces light and noise from spilling into the neighborhood, and creates an intimate and intimidating home pitch atmosphere. The building is designed to be a soccer-first facility while also hosting events year-round.
Allianz Field also responds to its environment in ways that might go unnoticed, but not unappreciated, by the layperson. With a steady stream of cars zooming by on I-94, the stadium’s southern profile rises up to greet them. To the north resides the historic Midway neighborhood, so the stadium scales down to a more approachable and human scale.
Keeping the holistic design approach in mind, we also designed custom wayfinding signage that fully integrated MNUFC’s brand into the stadium, going so far as to literally wrap around structural elements. Developed in collaboration with Twin Cities-based branding agency Zeus Jones and inspired by the MNUFC crest, the signage uses a folding theme to mimic a scarf or ribbon.
Sticking with the neighborly theme, one of Allianz Field’s most welcoming and expansive spaces is a 28,000-square-foot Great Lawn situated to the north. The green space invites the public in year-round with lush Kentucky Bluegrass and a variety of native trees picked to maximize shade and produce brilliant fall foliage. Altogether, the site’s landscape and urban design have turned a once-contaminated and vacant plot into the charming first act of a bigger production. The match day atmosphere has already been hailed by the likes of ESPN, who called it the best MLS stadium experience in a 2019 feature. The team, likewise, has lifted its level of play to playoff caliber.
Allianz Field is extraordinary: beautiful and unique, environmentally-sensitive, intimate and fan-oriented, and true to the sport of soccer.DR. BILL MCGUIRE / MNUFC Lead Owner
Facts and Figures
- Exterior LED lights
- Furthest seat from pitch
- 125 ft
- Best MLS Stadium Experience | ESPN
- Architecture XLarge: Citation | AIA Kansas City
- Award of Merit | Brillance Awards
- Award of Excellence (2nd place) | ACEC Colorado