Architecture, Interior Design, Wayfinding
CHALLENGE. Fan expectations of the live experience are putting increasing emphasis on time spent before and after the game itself. With that in mind, our challenge with designing the new home of Atlanta Braves became how to design an authentically Southern destination that offers something for everyone and ample reasons to linger.
INNOVATION. Community is everything at Truist Park, which caters to both small and large groups. The ballpark was designed to appeal to every kind of baseball fan, ranging from hardcore Braves devotees to casual fans wanting to hang out with friends on a sunny day.
Truist Park weaves together the comforts of traditional southern hospitality with modern technologies to create a fan experience unlike any other. From the Xfinity Lounge’s rooftop patio to the first zip line and climbing tower in a Major League ballpark, there’s something for all generations of fandom.
In addition to providing shade and protecting fans from the elements, the largest canopy in the big leagues also amplifies crowd cheers back down to the field for a more intimate game day experience. Seats in the lower level feature mesh bottoms and backs to increase airflow and keep fans cool and comfortable during the game. Truist Park’s three overlapping seating decks give fans the sensation of being right on top of the action while also offering sightlines of the field which are second-to-none.
IMPACT. Truist Park sets the bar for southern hospitality and for the next generation of Major League Baseball ballparks. The Braves’ revenue jumped 69 percent after two years of calling Truist Park home, illustrating its role as a dynamic economic engine for Atlanta and for the sport of baseball.
The ballpark itself is beautiful, but the scope of the project around it, I really think is the future for baseball. The most exciting thing for me is seeing the number of fans here really early and enjoying the place for a full day.Rob Manfred / Major League Baseball Commissioner
Facts and Figures
- LEED Certification
- 1,100,000 sf
- Premium hospitality spaces
- Increase in area property values since 2013
- $4.5 billion
- Annual impact on Cobb County Government
- $18.9 million
- PCI Design Award
- Ballpark of the Decade; Ballpark Digest
- Southeast Project of the Year; Engineering News Record
- Ballpark of the Year; BallparkDigest.com
- Ballpark of the Year; Baseballparks.com
- Best Projects Award - Sports/Entertainment; Engineering News Record