Newark, New Jersey
Our goal for Prudential Center was to create an intimate seating bowl enveloped by the most unique spectator experience in professional sports. This was achieved by creating distinctive Devils-branded spaces throughout the arena. Floor-level bunker suites provide spectators with a close connection to the game. Along either side of the ice, the Fire Bar and the Ice Bar provide premium amenities for club-level patrons. The Bud Light Goal Bar, open to all arena patrons, and a brick–town themed restaurant with seats overlooking the event floor and the practice arena complete the circle around the event floor.